Film poster analysis 27/10/12

As I have managed to develop a lot of research and even produced my final treatment of my film, I then realised how important it was to actually produce a film poster specifically for my own film. However in order to accomplish that method I had research and analyse different film posters that are similar to my film genre which is mostly based on school massacre and serial killing.

Bang Bang Your dead (2002)
Bang Bang You're Dead is a 2002 American drama film starring Tom Cavanagh and Ben Foster. The film is based on a true story about the school massacre incident that occurred in columbine high school at 1999.





 Film poster

As you can see presents the main poster of the film. By analysing the colours used, it uses a more dark and creepy look such as the colour black which is faded above the male figure to present a more evil look of the character. The word ‘Bang’ and ‘dead’ is presented with the use of red font that empathises a negative feeling of the feature as though it seems very depressing and horrific.

By analysing the poster, it presents harsh words appearing in front of the male figure such as ‘retard’ ,’weirdo’,’loser’,’freak’ etc,This provides a representation to how the film may be involved with someone either being bullied or being tortured continuously. It presents a more depressive mood as these words a more out of place considering it look as if its been written by a typical teenager with its font. Another technique used in the poster is a blurred vision of other teenagers surrounding aside to the male figure, in which may present how the male figure is loner and doesn’t seem as though he is very social able with others, it presents a more thriller type of a feel viewing the male figure as a stand out as others are being blurred away.

A techniques used in the film poster indicates the film ratings and specific quotes used from its review such as “a striking and compelling film” –by new York daily news this is used to provide an expression to the audience of its highly recommendable features being included in the film and also to use as a tool to show how their product has been promoted to a high standard of a recommendable choice to be purchased. Another technique alongside with the quotes are stars which yet as explained indicates as ratings to show how great the film is.

In my opinion I believe that the intended audience for this film poster is mostly directed to teenagers, in which we can clarify the atmosphere and setting in the school corridors and also the use of school students in the film may belong to a category of representing teenagers in their school education.

By viewing the film poster already clarifies how the film may be about a teenager who suffers from bullying at school. The use of harsh words appearing on front of the male figure walking down the corridors suggest he may be the one who is being bullied as well as his facial expression in which seems very evil and frustrated. Therefore this explains how the film may include a twist where the teenager may coma across of seeking revenge to his bullies.

Important information such as specific review quotes and rating stars is considered to be a great way to endorse a film. It manages to show to the audience how it is considered to be a recommendable film to watch, and it is a beneficial way to actually promote the film to reach its higher reputation. As the film has received a 5 star ,it will be able to receive a large mass of audience to watch the film and expect of what they have expected to see in the film.

Producing a poster is considered to be an important role of the marketing campaign. Without having a strong vision or strong profession of producing a film poster, it will consider to be less likely to receive a high reputation of large audiences or having any audiences to become appealed with the film. Evidence which shows the success of the film indicates how they have one many awards on its features:

• Peabody award
• Directors guild of America
• Daytime

 In my opinion I believe its an effective poster and it has managed to exceed its objective of presenting a tease of how the film will include an evil twist at the end or include something that can dramatically occur during the film progress. It has managed to present a special quote, also uses a variety of techniques that empathises its genre basis.

Readings such as the harsh words used doesn’t really harm anyone for the main purpose of film. They will realise why it was used because of how it will come across with a young teenager who was becoming bullied constantly.

Finally I believe that the poster is not very offensive in such as a way, if a film poster is considered to be offensive such as racism used then In my opinion it would be offensive however if it does use some sort of a stereotypically view on teenagers then it may become interest for others to actually watch the film and believe how this is happening in today’s society.

 Detention (2011)

 Detention is a 2012 American comedy-horror film directed by Joseph Kahn, and co-written with Mark Palermo. This film is mostly based on a serial killer who is murdering every school student continually every day.

Film poster

By viewing the poster, the type of colours used is black being faded with red which of course is sued as a blood image of a skull. This of course presents a more horrifies and thriller type of a film and it is most likely to be considered as very bloody.

The symbols used in the poster are of course its name of the film. The name of the film ‘detention’ is very modified into a spooky image including a fade in of white presenting skull next to the word. Images of a printed out camera shot of teenagers are used aside of the poster which may indicate them as victim or characters being involved with the situation in film. Most importantly the whole background is a typically school paper with a pen and paper which of course indicates the environment and setting that the film may be based on a high school.

The words ‘cancel your future’ used as a blood text seems very horrifying and very freaky as a verbal message of the film. It empathises the motivation of the killer against its victims and presents the type of character of he/she is.

In my opinion I believe that the intended audience for this poster belongs to the category of teenagers. in which we can clarify the piece of paper and pencil used suggesting the type of equipment which is used in a typical school. In addition the word ‘future’ in the quote suggests how teenagers do have a future after education so therefore its does represent their motivation being cancelled by one person.

The institutional context of the movie poster indicates how it will mostly be based on a horrific event involving with teenagers who are still students in high school. With the uses of school equipment and blood text presents how the plot will be involved with a horror type of a film involving with teenagers. However for the movies production it presents the casts name on top alongside with the distributor on the bottom of the poster.

By viewing the developer names and cats suggest how it is an important role to include the cast names. For example in most film posters audiences are desirable to see a well known actor performing in the film. Also another important device to include is the distributors, if a well known distributor such as the Warner bros is mentioned on a film poster then of course fans of the film distributors are more likely to see the film.

The movie poster is distributed and shown across America, in which is a beneficial way to expand its reputation because America is considered to have the biggest movie industry in the world. Therefore for having to successful to present the film poster across America will receive a large mass of audiences willing to watch the film.

In my opinion I believe the poster is very effective in a way of presenting it as a horrifying and bloody content of the film. The use of blood writing and scary quotes such as ‘Cancel your future’ brings up a gory and a more thrilled type of a feel. The poster manages to exceed the objective by including the cast names alongside the companies distribution therefore it allows new distribution companies such as Samuel Goldwin films production to be promoted of what they have accomplished.

Overall I believe There can be a harm substances to the community where teenagers are being involved with such glorifying content so therefore it can lea to a harmful message to the community.

Principle (1987)

The Principal is a 1987 action film, starring James Belushi and Louis Gossett, Jr. It was written by Frank Deese and directed by Christopher Cain. It was filmed in Oakland, California and distributed by Pictures. The film is mostly based on a who has been promoted as a principle on a seriously crime rated school and comes across with a high level of conflict with student who consumes to become a leader and have the power of every student in school.

Film poster

By viewing the poster, the uses of dark colours represents the image as very poor and scruffy looking. However the use of white font on the name ‘the principle’ may suggest how he is an upside of the whole gimmick in which shows how he may be refer to a hero.

The poster presents two male figures in front of a broken window, in which we then see in the broken window the reflection of young teenagers in large masses of groups. This may indicate how the two male figures in which one holding a bad is referred as a victim or someone who is very defensive.

We can also view the graffiti used on the image which presents we may expect it to be a more urban type of setting and surrounding which can address to the audience to realise that the film may present scenes that are very criminal.

By judging on the images used on the poster suggest how violence and conflict may occur in the film and it would be something that would appeal to teenagers as well as adults because the image creates a stereotypical view on how adults are viewed as the victim where as the teenagers are viewed as the bullies.

The poster includes a short plot description above the images which suggests how they already summarised what will be included in the film features. Also the film poster does present the distributors and its casts.

Therefore as explained previously the reason this is considered to be an important role is because posters audiences are desirable to see a well known actor performing in the film. Also another important device to include is the distributors, if a well known distributor such as the Warner bros is mentioned on a film poster then of course fans of the film distributors are more likely to see the film.

Similar to detention this film was distributed across America which is yet again known to have the biggest film industry in the world and can support the film to become internationally distributed with its reputation.

Overall I believe the poster has exceeded its objective to present a movie based on a conflict that occurs in a school where teenagers are being mind corrupted against adults in society. The use of images showing a broken window can clearly show how they perform many harmful substances towards other people. However by presenting the two adult figure with one holding bat can may twist the plot around where adults can also be very violent and be stereotyped as defensive. In my opinion there isn’t really a harm message however the poster does clarify of how it stereotypes of the interaction between teenagers and adults.