Evaluation 3 20/12/12

What have you learnt from your audience feedback?

By managing to produce my short film, film poster and film review page, it was compulsory for me to receive audience feedback. By asking specific questions which allowed me to adjust any problems and to acknowledge any improvements that needed to be developed.

Short film 

After producing my short film, I have managed to asked specific questions to my colleague. My first important question I had received was the rating that was given by the collegues.As my film have been viewed by 5 of my colleague I the wanted to know how effective it is to be  published as short film so therefore my concerns was the type of rating they will give after viewing the short film which will justify how they thought about the film whether if its amazing to watch or very poor to watch.

The graph presents the rating that was given by 5 of the colleague. The highest is considered to be 10 where the lowest is given as 1.By viewing the result from the quantitative data received,7 and 8 out of 10 were given the most out of the 5 colleague. This is considered to be a very good score however my aim was to achieve a 9 or possibly a 10.However I needed to know what improvements can be developed in order to receive that scored ,so therefore I have managed to ask specific questions that referred to the cinematography, camera shots and also asking if they understood the story plot of the short film. The feedback that I had received from these questions became a suitable resource.

My first feedback that I had received from my colleague was referred to the camera shot/angle of the film. The reason why have asked a question referred to this, is because from every short film must always conduct a fabulous presentation of camera shots/angles that are very professionally taken. I was concerned if I have managed to receive that skill.I was satisfied as my colleague replied   “Camera shots are very smoothed and delicate, whoever was holding the camera they should receive a massive credit. I really liked the way the camera shots of one of the girls showing their hands that were covered with blood which actually freaked me out, overall the other camera shots was executed very accurately.” As this feedback made me very certain of receiving the skills of taking professional camera shots. I have learnt that   by managing to take creative and accurate shots will always present a more professional view of the films cinematography, with a lack of camera shots/angle being taken considering if they are too basic and too repetitive can lead to the audience of being bored or not consider to be an attractive view for them to watch the film.

According to the cinematography, this was another important question that I had to ask. This is because the cinematography of every film must always be very creative with the terms of features, special effects and most importantly the acting. For receiving feedback on the cinematography of the film one had stated that “The editing of the CCTV at the opening sequence seemed very creative and most importantly the cinematography of the scene where the two girls found out they were shot was superb. I really liked the way special effects were added with the gun shot which was matched perfectly and also the contrast of the classroom scene was so fantastic the way it showed more as a spooky atmosphere.”  I believe that by receiving this feedback made me learnt of how important it is to show a film is represented a specific genre for example for a horror film, the cinematography must always be presented with something that is dark and mysterious to at least show how this is a horror movie and its also an important strategy to make a cinematography more effective for an audience to be amazed of watching the short film.I have also realised that the cinematography of the opening sequence must very effective and creative, this is because an opening sequence of a film is an element which will encourage the audience to watch the whole short film. If the opening sequence is considered to be very poorly edited and something this either boring or very basic, this will lead to a disadvantage where it will less likely for an audience to carry on watching the short film. Most importantly as big twists considered to be the main element from every short film, I have learnt how compulsory it is to present a creative and fantastic view of how the big twist occur, without accomplishing that method a short film would not considered to be successful and would less likely to receive any amazement from any audiences.

 Finally I had to be concerned if the audience understood the story plot of the film. This is because if a story plot of a short film is not understood by every audience, then this would not be very interesting to be watched and many audiences will not bother of watching something that they don’t understand. Therefore a colleague “The story plot was made clear that there was a perfect prefect who killed disobedient students this is a very captivating story line and I think I would enjoy watching something like that. For improvements id say maybe have more interaction with the other kids in the circle at the beginning of the video. Out of 10 i give it an 8 as the actors acted very well and the whole idea was clear the only thing that may be lacking is overall content and an explanation as to why the girls were stuck there in that classroom.” .This satisfied myself  as I actually managed to present a story plot that made sense, however I then realised that the classroom scene where the two girls woke up after being collapse did provide abit of confusion a colleague then further stated that I “The story plot which in my honest opinion did seem very confusing at first where the two young girls woke up in the classroom however It did make sense to me as it was apart of the big twist” From this particular scene made me realise how from every twist there is abit of a confusion only for a small amount of time however in order to make that twist very successful is to make t try an present the unexpected the moment that will make sense for the audience.

Film poster

After producing my film poster, I have managed to receive feedback from my colleagues. The question that I have asked referred to the typography and graphical image of the poster. These questions become very useful since it allowed me to understand how I would be able to improve the typography of the film poster and most importantly how they would compare my film poster to well known films so I would be able to accomplish the same methods they used to promote and advertise their film. My first important question I had received was the rating that was given by the collegues.As my film poster have been viewed by 5 of my colleague I the wanted to know how effective it is to be used as an advertisement for my short film. So therefore my concerns was the type of rating they will give after viewing the film poster, which will justify if the poster will be able to encourage audiences to watch the film.

The graph presents the ratings that were given by 5 of the colleague. The highest is considered to be 10 where the lowest is given as 1.By viewing the result from the quantitative data received,7 out of 10 were given the most out of the 5 colleague. This is considered to be a very good score however my aim was to achieve a 9 or possibly a 10.However I needed to know what improvements can be developed in order to receive that scored, so therefore I have managed to ask specific questions that referred to the creativity of the poster, matching with the film product and typography Therefore the feedback that I had received from these questions became a suitable resource to develop improvements.

I was very concerned with the creativity of the poster. In which considers the terms of how it appeals to the audience which encourages them to watch the film also if the audience will recognise the poster as a thriller type of a film. One had stated , “The first thing that is most obviously noticeable is the large prefect badge that catches the eye as this takes up a large amount of the poster and the colour red against the grey stands out well. “.This feedback justifies of how the poster have managed to meet the demand of being eye Cathy win which every film poster must accomplish if they want to receive a large mass of audience watching their film. However according to being represented as a thriller type of a film one had stated that “The perfect badge, colour font with the red and white is fabulous however for being recognised as a thriller film almost perfect" i didn’t understand that 100% so maybe that could be changed or explained more. Maybe even add one more small detail such as a gun or some kind of picture to show danger with the prefect badge.”  This feedback justifies of how there can be more devices that should be included that will present a strong representation of the genre for example present a screenshot or include more thriller graphical content so that the audience will recognise the genre of the film, most importantly will attract the audience to watch the film. However as I have managed to use evident quotes, which justifies the review being given by big companies such as The Sun, Daily mirror and Filmmaker, this will provide a believable typography for the audience to believe it’s a amazing horror film to be watched.

Overall I was satisfied by receiving this positive feedback, which justified of how I have managed to present a film poster that is noticeable and managed to use the colour fonts efficiently which is something that is very eye catchy. From every film poster must always be eye Cathy, this is the purpose of attracting audiences to feel interested of watching the film and believe the expectations they will see by viewing the cinematography of the film. By learning from this feedback made me realise of how important it is to  present  poster that audiences will recognise the genre it belongs to, for example for a film poster to present a more horror type must always use a more dark and spooky image which justify it as a horror movie. By producing a film poster, it most important that a film poster matches with the actually product. This is because a film poster is there to advertise a film and to try and encourage audience to watch the film, if the film poster doesn’t match with the final film then it is less likely for a film to receive any audience or any acknowledgement from their own advertisement. Therefore I have managed to ask a question to an audience Do you think it matches with the final product of the film? Please justify. My response from the audience was "it shows what the film is about and matches well and it looks professional, however there could be a little more detail to what the film is like.” This response satisfied of how professional the film poster however I realised how it must include more detail about a film so therefore screen shots needs to be added this is because by viewing many film poster they always include a screen shot of a main character or a particular scene where the twist occurs, this will allow the audience to expect what they will watch and it’s a more better show an image that represents a situation that occurs in a film where the audience will be appealed and attracted to know the story plot of the film.

Film magazine review

After producing my film review page , I received feedback by asking specific questions regarding to the typography ,layout and structure of the review page. These questions allowed me to understand the improvements that are needed to be developed in order to meet the demand of presenting an effective response that every audience will acknowledge and become very interested of reading. My first important question I had received was the rating that was given by the collegues.As my film review page have been viewed by 5 of my colleague I the wanted to know how interesting it is to view their personal opinion. So therefore my first concerns were the type of rating they will give after viewing the film review page.

The graph presents the ratings that were given by 5 of the colleague. The highest is considered to be 10 where the lowest is given as 1.By viewing the result from the quantitative data received,7 out of 10 were given the most out of the 5 colleague. This is considered to be a very good score however my aim was to achieve a 9 or possibly a 10.However I needed to know what improvements can be developed in order to receive that scored, so therefore I have managed to ask specific questions that referred to the gimmick of the review page, Typography and structure. Therefore the feedback that I had received from these questions became a suitable resource to develop improvements.

I had to ask specific questions that were referred to the structure and most importantly the layout of the review page. This is because I had to be very certain if the layout of the review page suited the gimmick as a more thriller type, because of presenting the expressive words in red text.Futhermore I also wanted to be very certain if the typography of the film is very professional in the terms with English grammar and language. Considering if it is very easy to understand or easy to read. From many magazine their style of English must be very clear to read in order for the audience to literally understand their opinion they are expressing, if their style of English is not very clear then an audience would be very confused, leading to their share of personal opinion being not understood by many viewers.

 Therefore a question that I have asked to a fellow colleague was “Is the English grammar/language very clear and easy to read? Please justify”. The response I have received was “The English and grammar is easy to understand however there are a few places where certain words or descriptions could be changed or left out”. From receiving this response satisfied me as the typography of my review page is very clear and easy to understand. However from explaining how there are certain words that are needed to be “changed” or “ left out” I realised how by viewing the certain words from my review page ,some are considered to be repetitive and very basic such as “impressive” and “brilliant”. Therefore I have learnt that in a review page must always avoid repetitive words, which sometimes can show how unprofessional the magazine is, as well as how they cannot fully expand their positive response about the film.

Another problem that I have encounter was when my brother stated that “the red text used to present the strong impression needs to be cutted out” I have realised as by reading through the review page, the red text can come across as a distraction because of its bright colours that stands out. The particular device is positive with the terms of presenting the gimmick of the short film however there is a negative side where it can be a big distraction of reading the whole response. Overall I have learnt that I have to try and not use a device that distracts a viewing of reading the content and also I must try and avoid using devices that presents the layout abit more basic if I were to try and make it look more professional.

Conclusion

In conclusion by receiving feedback from my short film as well as my ancillary task allowed me to develop the improvements and overcoming the problems that needed to be adjusted. I have learnt how important it is to receive feedback in order to know if the product is successful enough to be viewed by every audience and most importantly how the product is advertised, by having a strong advertisement for your product will bring a positive end result where many audiences will be appealed to watch the film and most certainly the film will receive high reputation from that result.